China Resources Beer Zhao Chunwu: "Responsibility" has always been the core foundation for China Resources Beer to traverse the industry cycle and achieve stable and long-term growth

Theme: Convergence Intelligent Industry Development Conference (2025)
On September 18, the annual meeting of the Liquor and Social Responsibility Promotion Working Committee of the China Liquor Industry Association and the press conference of the 2025 National Rational Drinking Publicity Week, sponsored by China Liquor Industry Association, organized by the Liquor and Social Responsibility Promotion Working Committee, and co-organized by China Resources Beer (Holdings) Co., Ltd., was held in Beijing with the theme of "Caring for Growth must not be successful." Zhao Chunwu, Chairman of the Board of Directors of China Resources Beer (Holdings) Co., Ltd., said in his speech that China Resources Beer has been deeply involved in the wine industry for 30 years and has always taken the mission of leading industrial development and brewing a better life.
He emphasized that the word "responsibility" has always been the core foundation for China Resources Beer to traverse the industry cycle and achieve stable and long-term growth. This responsibility is reflected not only in upholding quality when the market fluctuates, but also in taking proactive actions when society needs it. In the future, China Resources Beer will actively build a cross-enterprise communication platform to share replicable practical experience. Promote the concept of social responsibility from corporate consciousness to industry consensus, so that responsibility can take root deeper and more widely in the development of the wine industry.
In the past year, faced with a complex market environment and arduous development tasks, Zhao Chunwu said that China Resources Beer has always integrated responsibility practice into all aspects of operation and management, and has promoted a series of specific tasks in three major areas: product quality, green development, and public welfare practice. Work:
On the product side, China Resources Beer is guided by the concept of corporate social responsibility, actively promotes product innovation, and launches new products with both quality and social value such as Ken 14 brewed with 100% domestic malt. It not only breaks the dependence of high-end beer on imported malt, but also promotes the continuous expansion of the standardized planting area of domestic barley. The income per mu of domestic barley cultivation is higher than that of traditional wheat cultivation, truly realizing the value supply of one glass of beer connected upstream and downstream of the industrial chain.
At the same time, Zhao Chunwu introduced that green development is China Resources Beer's core strategy for the future and an important starting point for fulfilling social responsibilities. "We deeply realize that green and low-carbon are not only the social responsibility of enterprises, but also the core competitiveness of high-quality development. To this end, we have deeply integrated green and low-carbon into corporate development strategies and business practices. Based on the carbon emission data of the entire value chain, we have clarified the path and goals of coordinated carbon reduction in the entire value chain, and promoted the green transformation of the upstream and downstream industrial chain."
In the past year, China Resources Beer has added 6 national-level green factories and 11 provincial-level green factories. The Guangzhou factory has won the title of a national-level water efficiency leader. In terms of resource recycling, approximately 242 thousand tons of waste distillers grains, 16.6 thousand tons of waste yeast, and 2.7 thousand tons of waste koji were recovered and processed throughout the year, and 100% comprehensive utilization was achieved.
In addition, in the practice of public welfare, China Resources Beer has always insisted on taking it from society and using it in society, and continuously expanding the dimension of public welfare. Last year, China Resources Beer donated to China Resources Hope Town in Zunyi according to the group's arrangement, and actively participated in the consumption assistance activities of central enterprises. The aim is to make every drop of wine bear responsibility and make every toast convey warmth.
Finally, Zhao Chunwu emphasized that the wine industry, as an important industry connecting consumers and culture, not only carries the mission of meeting the public's needs for a better life, but also shoulders the responsibility of promoting social civilization and progress. "China Resources Beer is willing to join hands with all colleagues to adhere to craftsmanship in product quality, continue to make efforts in green development, work together to advocate rational drinking, and jointly build a new pattern of wine industry development that shares responsibilities and values."
Sina statement: All meeting minutes are compiled in shorthand on the spot and have not been reviewed by the speaker. Sina posted this article for the purpose of conveying more information and does not mean that they agree with their views or confirm their descriptions.