Consumer loans PK of 9 trillion city commercial banks in the first half of the year: Bank of Chongqing surged 87.99% year-on-year

In the banking retail business landscape, personal consumer loans are an important starting point for many urban commercial banks to gain market share and improve profitability. However, with stricter supervision, changes in the market environment and bank strategic adjustments, the performance of banks 'consumer loan business has diverged.
Recently, the New Economic Observer Group sorted out the personal consumption loan data of nine leading city commercial banks with assets exceeding one trillion yuan in the first half of 2025. We found that among the nine banks, Bank of Ningbo and Bank of Jiangsu both had consumer loan balances exceeding 340 billion yuan in the first half of the year; 4 banks 'consumer loans accounted for more than 10% of total loans; compared with the same period last year, The consumer loan balance of five banks increased by more than 10%, and two companies experienced negative growth; while Bank of Chongqing's personal consumer loan balance in the first half of 2025 was only about 20 billion yuan, it surged by 87.99% compared with 10.657 billion yuan at the end of the first half of last year.
In terms of asset quality, among the four banks that disclosed data, the non-performing ratio of consumer loans remained low overall, and three increased.The reason is that some banks were affected by Internet lending policies and actively adjusted their business structures to respond, but the non-performing ratio fluctuated.
Bank of Ningbo won the championship in balance and proportion
In terms of asset size, there are 9 banks with total assets exceeding one trillion yuan in the industry, namely Bank of Jiangsu, Bank of Beijing, Bank of Ningbo, Bank of Shanghai, Bank of Nanjing, Bank of Hangzhou, Bank of Chengdu, Bank of Changsha and Bank of Chongqing.
However, judging from the development of personal consumption loans, the performance of each family is not directly proportional to the size of assets.
Among the nine banks, the consumer loan balances of the four leading banks, Bank of Ningbo, Bank of Jiangsu, Bank of Beijing and Bank of Nanjing, exceeded 200 billion yuan.
Among them, although Bank of Ningbo is lower in asset scale than Bank of Jiangsu and Bank of Beijing, the balance of personal consumption loans has led the way, ranking first among 9 trillion city commercial banks with a score of 345.243 billion yuan. And the balance accounted for 20.63%, which was also the highest among the nine urban commercial banks, and steadily became the "first consumer loan brother" of urban commercial banks.
In the past decade or so, Bank of Ningbo's personal consumer loans have continued to grow, becoming one of the engines driving the overall growth of the bank. In its 2013 financial report, Bank of Ningbo disclosed the balance of personal consumption loans for the first time, which was 46.849 billion yuan that year. Today, the bank's personal consumption loans are seven times that of 12 years ago.
The assets of Bank of Jiangsu and Bank of Beijing both exceed 4.7 trillion yuan, but the scale and proportion of consumer loans between the two companies differ greatly.
In the first half of 2025, the balance of personal consumer loans of Bank of Jiangsu was 340.579 billion yuan, which was not much different from Bank of Ningbo, accounting for 14.99% of the total loans; the balance of consumer loans of Bank of Beijing during the same period was 209.636 billion yuan, which was nearly 140 billion yuan less than Bank of Jiangsu, accounting for only 8.77% of the total loans.
It is worth noting that the growth rate of personal consumer loans in Bank of Beijing has slowed significantly in recent years. In the first half of 2025, the growth rate of consumer loans in Beijing will be only 1.54%; in 2024, its personal consumption loans will be 206.757 billion yuan, an increase of only 2.74% compared with 201.249 billion yuan at the end of 2023; however, in 2023, the bank's personal consumption loans will surge by 49.85% year-on-year compared with 134.301 billion yuan at the end of 2022.
Then there is Bank of Nanjing. In the first half of 2025, Bank of Nanjing ranked fourth among the nine trillion city commercial banks with a consumer loan balance of 207.293 billion yuan, and its proportion in total loans was similar to that of Bank of Jiangsu, close to 15%.
The Bank of Shanghai, which once regarded retail finance as an important driving point, has gradually fallen behind in its development in recent years. In the first half of 2025, the balance of consumer loans exceeded 100 billion yuan, accounting for only 7.16%, and a growth rate of-0.73%.
The balance of consumer loans of the remaining four banks, Bank of Changsha, Bank of Hangzhou, Bank of Chengdu and Bank of Chongqing, is less than 100 billion yuan, but Bank of Changsha's consumer loans accounted for 13.41%, much higher than the other three banks. The balance of consumer loans of Bank of Chongqing at the tail end was only 20.034 billion yuan in the first half of the year, less than a fraction of that of Bank of Ningbo at the head end.
Looking at the year-on-year growth rate of consumer loans, Bank of Chongqing, which ranks at the bottom of the total consumer loans, has a year-on-year growth rate of 87.99%, which can be said to be unparalleled. Bank of Chengdu's consumer loans also increased by more than 26% in the first half of the year. Bank of Nanjing, Bank of Changsha, and Bank of Jiangsu's consumer loans all grew by more than 10% year-on-year, performing well.
It can be seen that overall, the growth of urban commercial banks with large consumer loans has slowed down, but the proportion is relatively high; while some urban commercial banks with relatively small asset sizes have shown a clear expansion trend in the field of consumer loans. Bank of Chengdu and Bank of Chongqing are typical representatives.
In the first half of 2025, the total assets of Bank of Chengdu were 1.37 trillion yuan. The balance of personal consumption loans in the first half of 2025 was 25.106 billion yuan, accounting for only 3.01% of the total loans. Although the absolute scale is not large, the year-on-year growth rate of 26.13%, ranked second among the 9 trillion city commercial banks, showing a more aggressive expansion strategy.
In the same period, Bank of Chongqing's total assets were 1.10 trillion yuan, ranking the bottom among the nine trillion-dollar city commercial banks. However, its personal consumption loan balance reached 20.034 billion yuan, a year-on-year increase of 87.99%, accounting for only about 4%. There is still a lot of room for expansion.
Changsha Bank, which ranks second from the bottom among the nine in terms of asset size, had total assets of 1.25 trillion yuan in the first half of the year. The balance of personal consumer loans during the same period was 80.845 billion yuan, accounting for 13.41% of the total loans, and the proportion is also among the nine urban commercial banks. high level.
In addition to Bank of Shanghai, Bank of Hangzhou's consumer loan balance also experienced negative growth, falling by more than 10%. In the first half of 2025, the bank's assets were 224 million yuan. During the same period, the balance of personal consumption loans was 37.232 billion yuan, a year-on-year decrease of 11.58%. Behind the active pressure drop, it reflects that Bank of Hangzhou is making prudent adjustments in its consumer loan business, strengthening risk management and control, and optimizing its asset structure.
The non-performing rate of consumer loans is low and moderately increasing
Judging from the four banks that disclosed bad data, the industry's overall non-performing ratio remained low, but most of them increased.
However, due to the impact of scale and size, Ningbo Bank, which has the largest consumer loan scale, also ranks among the top in non-performing ratio and non-performing loan amount. And compared with the first half of 2024, the non-performing ratio of Ningbo Bank's personal consumption loans increased by 0.27 percentage points.
Bank of Hangzhou, whose consumer loan balance fell by more than 10%, had a non-performing consumer loan ratio of 1.46% in the first half of 2025, an increase of 0.14 percentage points compared with the same period last year.
The decline in Hangzhou Bank's consumer loan business and the rise in non-performing ratio are related to the rectification of the Internet loan business. Bank of Hangzhou's 2024 annual report shows that in terms of personal consumer loans, due to the increased risk of Internet loans, the non-performing loan ratio of personal consumer loans increased during the reporting period. In response, the company has taken measures such as prudently controlling the scale and growth rate of its business, adjusting and optimizing its customer base and product structure, and increasing offline manual risk control intervention to control the rapid generation of non-performing loans. At present, the scale and proportion of the company's Internet loans are relatively low, and the partners are limited to a few leading Internet financial institutions, so the overall business risks are controllable.
Bank of Chengdu and Bank of Chongqing, which have relatively small consumer loans but are growing rapidly, currently have non-performing ratios below 0.8%. However, Bank of Chengdu has increased by 0.08 percentage points compared with the same period last year, while Bank of Chongqing has dropped by 0.68 percentage points. It is the only bank among the four whose non-performing ratio of consumer loans has dropped.
In its semi-annual report, Bank of Chongqing stated that in the first half of the year, it continued to promote retail, digital banking, credit card and other lines of services, and newly established special classes for key tasks and key demand projects such as "artificial intelligence technology" and "personal consumer finance business optimization". Accelerate the entire process from business demand to technology implementation, help business agile innovation and rapid iteration, and continue to improve the efficiency of transformation of digital innovation results.
In fact, Bank of Chongqing's consumer loans have also been affected by the Internet loan business, experiencing a sharp decline to a sharp increase.Affected by factors such as the new regulations on Internet lending requiring local corporate banks not to conduct Internet loan business across registered jurisdictions, the scale of Chongqing Bank's consumer loans will continue to decline from 2021 to 2023, with growth rates of-35.9%, -47.8%, and-6.8%, respectively. It will only recover rapidly in 2024, and consumer loans will increase by 50.58% year-on-year at the end of 2024.
Interestingly, Bank of Beijing, whose growth in consumer loans has declined in recent years, also mentioned controlling Internet loans and poor pressure drops. The 2024 annual report shows that Bank of Beijing effectively controls the quality of Internet loan assets, and the amount of new non-performing assets shows a downward trend; it has increased control efforts in key areas such as real estate, financing platforms, small and medium-sized financial institutions, overcapacity, and Internet loans.
What is more noteworthy is that in recent years, compliance management of credit business, especially in the fields of personal consumer loans and operating loans, has been listed as a key rectification direction by regulatory agencies. Judging from the recently publicly notified cases, many banks have been punished due to poor management of consumer loan funds, which resulted in the illegal flow of credit funds into the real estate market and securities market. This reflects that some banks still have weak links in pre-loan review, capital flow monitoring and post-loan management.
On the other hand, with the official implementation of the "Notice on Strengthening the Management of Commercial Banks 'Internet Loan Business"(i.e., the "New Regulations on Loan Assistance"), regulatory authorities have put forward more comprehensive and stricter compliance requirements for banks' Internet loan business. In the past, some urban commercial banks rely on Internet loans to expand their business, and it has become unsustainable through the model of "sharing profits and lying profits".In order to meet compliance requirements, many of the above-mentioned banks have taken the initiative to adjust the scale of Internet loans and optimize cooperation structures, which can face the pressure of a phased increase in non-performing loan ratios.
But in the long run, this will not only test banks 'independent risk management capabilities, but will also promote the transformation of the entire consumer loan business from scale expansion to equal emphasis on quality.